David Backham become a brand

David Backham probably goes to Tottenham hotspurs. The 35 year old football player from England has been playing for the LA Galaxy since 2007 but wants to return to England where he started football at Manchester united. David Backham is a football player who always wants to be in the picture of the media, and he wants to get famous in the US. When David was playing for Manchester, he was/is one of the best players in the team. The picture was always on him. He left Manchester United to sign for Real Madrid in 2003, where he remained for four seasons. On that moment he was one of the well paid players in the world. In 2007 he left to the US, to play for LA Galaxy and also to promote himself. He created his own perfume and has become a model for big brands like Armani. The name David Backham has become a brand, and he promotes it everywhere he is . If David leaves to Tottenham it will cost the club about 30 million pounds, but they will probably get it back within a week by the selling of tshirts with David backham on the back. David is hot, and anywhere he is and anywhere he comes he turns anything in gold. What do you think about this?

Holy Shi(r)t sponsoring

Because of the rich tradition of the Football club Barcelona, they refused to play with a sponsor on the shirt. The shirt with the color stripes blue and red for all the Catalane is a holy thing. Barcelona is one of the biggest football club in the world and earns millions of Euro’s with the selling of football shirts in a year. The last view seasons, Barcelona is playing with a charity sponsor on the chest. But that’s a good thing, they don’t get money of it and they indirectly helping poor children in poor countries. But now Barcelona wants to make an end of it, because of the 'credit crunch' what is taken a long time already, Barcelona wants to have a shirt sponsor as well, because they can get a lot of money with it and it will help them out with the big losses every year. Qatar Foundation offered their selves to be a sponsor on the shirts of Barcelona. Qatar Foundation has signed a contract for 6 years and pays 165 million euro. Lots of Catalane are furious about it, and sais that it is against the principles and traditions of Barcelona. The Unicef logo will not leave, it only gets a smaller place on the chest. Qatar Foundation is just as Unicef also a nonprofit organization but only wants to create a better and bigger name by sponsoring. Barcelona will play next year with the new brand on the shirts. What do you think about this?

Phillips goes, Sony comes

Three months ago, Phillips was one of the biggest sponsors of Ajax. They had more shares in Ajax, than they had shares in Psv. Why is this strange? Phillips Sport association (psv) is founded by Phillips and Psv and Ajax are competitors with football. In the Amsterdam Arena , the stadium of Ajax , the brand Phillips was shown all around the stadium. The two big television screens and twenty big billboards where belong of Phillips, they even had their own big business lounge in the stadium.
Because of a lot of bad comments of the Psv side, (most of them supporters) Phillips decided to make an end with the sponsoring deal with Ajax, what was taken for over more than 10 years. On that moment Ajax lost one of her biggest sponsors. That was not taken that long. Ajax contracted Sony for a sponsoring deal. From now on you can admire 2 big led screens and lot’s of billboard of Sony in the Amsterdam Arena. Sony will provide the arena with all of her latest electronic, like Led screens and surround system. They shown their selves as a company who trades environmentally friendly by using sustainable development. The contract is for at least 7 years. Ajax lost his sponsor but find a new one, and Psv is happy because Phillips has more shares in the club.
What do you think about this?

''Aegon'' main sponsor of Ajax

A large bank in Holland is Aegon, at Aegon you have the possibility to invest, insure and to borrow money.
Aegon is the main sponsor of Amsterdam Football club ajax and started their relation 3 years ago, in 2007.
Before they started the cooperation, Abn Ambro was sponsoring Ajax since 1989 , what is also a large bank in Holland. Ajax is the biggest football club in Holland and is well known all over the world because of her rich history. So it is not strange why Aegon choosed for Ajax. Ajax plays attractive football in Holland but also in Europe. At the moment Ajax take part of the Champions league, the highest level of football in the world. That means a big audience and also a huge brand awareness
Aegon shows her brand on the shirts, in and outside the Ajax stadium, and Aegon gives the supporters of Ajax the opportunity to open a Ajax bank account. Aegon pays every year up to 12 million euro depends on what they achieve. The contract is for 7 years, but now Aegon wants to sign up already. There is none other football club in Holland who gets more money with a sponsoring deal than Ajax. With this deal Ajax is ranking on the 7th place of best earning football clubs with a sponsoring deal in the world. This is for Ajax very important, so they have a higher budget to invest in players.
It’s not the first time Aegon is sponsoring a sport team, at the moment Aegon is sponsoring a Dutch skating team.
What do you think about this?

Bavaria flashmobs in orange dresses

With the World Championship last summer what was given in South- Afrika Bavaria created a brilliant idea to promote their brand for less money all over the world. Every Championship lots of beer brands in Holland has their own gadgets to increase their sales. Normally you get a funny head or a horn. Bavaria had the idea to create a short orange dress for girls without label and brand on it, because it’s not allowed to use other brand marks in stadiums than the official sponsors of the Fifa. With the friendly match Nederland- Mexico, Bavaria organized a flashmob with 80 good looking girls, who appeared in the 80th minute of the game. The girls did the same dance in the same Bavaria orange dress and all cameras where hit on them. The action was such a big success that the dresses where sold out and the sales were increased in a short time. Because of the success, Bavaria had the idea to do the same activity at the World Championship to get a huge audience. Because it’s illegal the girls were arrested by the police after they did the flashmob during the game. The FIFA demanded high penalty’s for it. Lots of journalists from all over the world were following this case. It was world news, everyone was talking about the brilliant action of Bavaria and about the FIFA how they could be so terrible against the Bavaria Babes. After 2 weeks the girls were acquitted. Bavaria was/is world famous about that, a big face to face audience, lot’s of views on the internet and sales increases highly so this is a fantastic marketing action. They get with a small budget a big audience. This is Also a Guerrilla marketing activity and lots of people are still talking about it.
Do you like this marketing action?

Heineken marketing action

The most sacred moment guys have left is watching football with friends. The marketing department of Heineken in Italy created a original plan to respond on that. The guys had the opportunity to go to a concert with their boss or girlfriend or chosen to watch the important football game Ac Milan – Real Madrid. Everything was filmed by a hidden camera. When things should be done they must be done, so all the guys went with their wife/boss to a classic concert what was given on the same date and time as the football match, many journalists were victim of this concert as well. During the concert you see that all the guys are irritating, but at 20:40 when the football players in the Champions league normally comes up, the concert starts to play the UEFA Tune and on the big screen a big text appears ‘’How could you even have thought of missing the big match, let’s enjoy together Heineken’’. Everyone in the room is surprised and happy and realized that they were set up by their boss/girlfriend because of the good planned marketing action of Heineken. 1.5 million people saw the action live on the television, after that everyone was talking about it. On the internet the video was watched for more than 6 million times within 2 weeks. So the action is a big success, for less money Heineken gets a big audience and lots of people are talking in a good way about it.(Face to face) This action is a Guerrilla marketing action and because of the big publicity it became also viral marketing. What do you think about this?