Holland and Belgium uses marketing to get the WC to holland.

In the year 2018 another World Championship is going on, but who will organize this?
Holland and Belgium, Spain and Portugal, England and Russia wants to organize this big sport event.
Big football names as Ruud Gullit, Johan Cruijff and Guus Hiddink represents Holland at the FIFA.
The FIFA has a lot of demands for countries who wants to organize the WC, like minimum capacity of stadiums and you have to be original.
It costs a lot of money to create this all, but you get also something back of it.
Holland and Belgium gets branding, creates more work and gets a lot with incomes from sponsoring and television rights
How does Holland and Belgium trying to get the WC to them by using marketing?
Holland and Belgium represents their selves as two countries who knows how to organize a championship, wants to show that it wouldn’t be exclusive and that they are very compact like travelling.
Fifa’s jury has judged if the country were good enough, Ruud Gullit, Johan Cruyff and Guus Hidding has showed them the beautifully culture of holland by using the traditional bicycle, and showed them why Holland is the best county to organize a big Championship.
At the final day when the judges came with a judgment, hollland had his final weapon by taking 100 Dutch supporters dressed in orange with them. With all football tournaments, the Dutch supporters are well known about their good behavior and dress style. But unfortunately it didn’t helped. The tournament goes to Russia. But Holland and Belgium has done everything to get it here. So countries can also use marketing with sport. What do you think about this?