Bavaria flashmobs in orange dresses

With the World Championship last summer what was given in South- Afrika Bavaria created a brilliant idea to promote their brand for less money all over the world. Every Championship lots of beer brands in Holland has their own gadgets to increase their sales. Normally you get a funny head or a horn. Bavaria had the idea to create a short orange dress for girls without label and brand on it, because it’s not allowed to use other brand marks in stadiums than the official sponsors of the Fifa. With the friendly match Nederland- Mexico, Bavaria organized a flashmob with 80 good looking girls, who appeared in the 80th minute of the game. The girls did the same dance in the same Bavaria orange dress and all cameras where hit on them. The action was such a big success that the dresses where sold out and the sales were increased in a short time. Because of the success, Bavaria had the idea to do the same activity at the World Championship to get a huge audience. Because it’s illegal the girls were arrested by the police after they did the flashmob during the game. The FIFA demanded high penalty’s for it. Lots of journalists from all over the world were following this case. It was world news, everyone was talking about the brilliant action of Bavaria and about the FIFA how they could be so terrible against the Bavaria Babes. After 2 weeks the girls were acquitted. Bavaria was/is world famous about that, a big face to face audience, lot’s of views on the internet and sales increases highly so this is a fantastic marketing action. They get with a small budget a big audience. This is Also a Guerrilla marketing activity and lots of people are still talking about it.
Do you like this marketing action?