A long time Heineke’s Amstel was the sight of the Champions leage, the highest level for club teams in the world. Amstel sponsored the event until 2007 when mother Heineken toke it over. From now on Heineken wants to refresh her brand by using a new advertisement campaign with the Champions leage, which established the new theme ‘’Enjoyed together Around the world’’ This new campaign builds on the truly international premium status of both Heineken and the Champions League.
The new campaign, contains fourteen 10-second break commercials, showing football fans enjoying Heineken and the Champions league together in a range of locations around the world. Eight of these exotic locations include the beautiful Cook Islands, an igloo in Nuuk, Greenland, the Calgary tower, Canada, and a boat floating in Shanghai busy harbour. The other six break bumpers show a group of people enjoying the Heineken DraughtKeg and the UEFA Champions League in Manhattan, Moscow, New Zealand, Jamaica, on the sea and even in space
”This new Champions League advertising campaign connects Heineken as the world’s quality beer with the UEFA Champions League, by showing that Heineken and UEFA Champions League are enjoyed together in unique places around the world. The commercials will be broadcasted during live matches and high lights programmes worldwide. Heineken’s last successful theme was about the ‘’Space’’, the walking fridge. Football and beer are connected, because most of the people who watching football are men and Heineke’s target group is also mend for men.
What do you think about this
Geen opmerkingen:
Een reactie posten