Phillips goes, Sony comes

Three months ago, Phillips was one of the biggest sponsors of Ajax. They had more shares in Ajax, than they had shares in Psv. Why is this strange? Phillips Sport association (psv) is founded by Phillips and Psv and Ajax are competitors with football. In the Amsterdam Arena , the stadium of Ajax , the brand Phillips was shown all around the stadium. The two big television screens and twenty big billboards where belong of Phillips, they even had their own big business lounge in the stadium.
Because of a lot of bad comments of the Psv side, (most of them supporters) Phillips decided to make an end with the sponsoring deal with Ajax, what was taken for over more than 10 years. On that moment Ajax lost one of her biggest sponsors. That was not taken that long. Ajax contracted Sony for a sponsoring deal. From now on you can admire 2 big led screens and lot’s of billboard of Sony in the Amsterdam Arena. Sony will provide the arena with all of her latest electronic, like Led screens and surround system. They shown their selves as a company who trades environmentally friendly by using sustainable development. The contract is for at least 7 years. Ajax lost his sponsor but find a new one, and Psv is happy because Phillips has more shares in the club.
What do you think about this?