''Aegon'' main sponsor of Ajax

A large bank in Holland is Aegon, at Aegon you have the possibility to invest, insure and to borrow money.
Aegon is the main sponsor of Amsterdam Football club ajax and started their relation 3 years ago, in 2007.
Before they started the cooperation, Abn Ambro was sponsoring Ajax since 1989 , what is also a large bank in Holland. Ajax is the biggest football club in Holland and is well known all over the world because of her rich history. So it is not strange why Aegon choosed for Ajax. Ajax plays attractive football in Holland but also in Europe. At the moment Ajax take part of the Champions league, the highest level of football in the world. That means a big audience and also a huge brand awareness
Aegon shows her brand on the shirts, in and outside the Ajax stadium, and Aegon gives the supporters of Ajax the opportunity to open a Ajax bank account. Aegon pays every year up to 12 million euro depends on what they achieve. The contract is for 7 years, but now Aegon wants to sign up already. There is none other football club in Holland who gets more money with a sponsoring deal than Ajax. With this deal Ajax is ranking on the 7th place of best earning football clubs with a sponsoring deal in the world. This is for Ajax very important, so they have a higher budget to invest in players.
It’s not the first time Aegon is sponsoring a sport team, at the moment Aegon is sponsoring a Dutch skating team.
What do you think about this?