My name is Dave van Schie and I’m studying Economic business at the uni of Den- Haag Hhs. To graduate English I have to write at least 12 blogs about marketing related with something. My 12 entry’s will go about marketing related with football. I’ll write something about, how companies, persons, countries, etc. use marketing to promote their brand with football. Enjoy reading. Dave van Schie 10093753
donderdag 20 januari 2011
Bwin bets Real Madrid will win the Champions leage 10 times
Gamboling on the internet is rising popular. Last summer, real Madrid contracted bwin a leader with online gamboling. The bwin Group has over 20 million registered customers in more than 25 core markets. On a number of different platforms, the Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events such as the German, Italian and Spanish Soccer League. They announced an agreement until 2013 with Real Madrid for example.The reason that bwin made an agreement to sponsor Real Madrid is cause their marketing is focused to support for top-level football and it is taking this opportunity to launch a very special bet. A marketing trick to win costumers for bwin is to make a bet that Real Madrid wins the Champions Leauge 10 times by 2013. By now thousands of people has made a bet that Real Madrid will win. Bwin gets branding by using Real Madrid, one of the most attractive Football clubs in the world with also the highest budget. The brand will be placed at the front of the Shirts. Yearly millions of people buys a Real Madrid shirt, and Bwin will become popular for people who wants to gamble with football!. What do you think about this?
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