Bavaria flashmobs in orange dresses

With the World Championship last summer what was given in South- Afrika Bavaria created a brilliant idea to promote their brand for less money all over the world. Every Championship lots of beer brands in Holland has their own gadgets to increase their sales. Normally you get a funny head or a horn. Bavaria had the idea to create a short orange dress for girls without label and brand on it, because it’s not allowed to use other brand marks in stadiums than the official sponsors of the Fifa. With the friendly match Nederland- Mexico, Bavaria organized a flashmob with 80 good looking girls, who appeared in the 80th minute of the game. The girls did the same dance in the same Bavaria orange dress and all cameras where hit on them. The action was such a big success that the dresses where sold out and the sales were increased in a short time. Because of the success, Bavaria had the idea to do the same activity at the World Championship to get a huge audience. Because it’s illegal the girls were arrested by the police after they did the flashmob during the game. The FIFA demanded high penalty’s for it. Lots of journalists from all over the world were following this case. It was world news, everyone was talking about the brilliant action of Bavaria and about the FIFA how they could be so terrible against the Bavaria Babes. After 2 weeks the girls were acquitted. Bavaria was/is world famous about that, a big face to face audience, lot’s of views on the internet and sales increases highly so this is a fantastic marketing action. They get with a small budget a big audience. This is Also a Guerrilla marketing activity and lots of people are still talking about it.
Do you like this marketing action?

Heineken marketing action

The most sacred moment guys have left is watching football with friends. The marketing department of Heineken in Italy created a original plan to respond on that. The guys had the opportunity to go to a concert with their boss or girlfriend or chosen to watch the important football game Ac Milan – Real Madrid. Everything was filmed by a hidden camera. When things should be done they must be done, so all the guys went with their wife/boss to a classic concert what was given on the same date and time as the football match, many journalists were victim of this concert as well. During the concert you see that all the guys are irritating, but at 20:40 when the football players in the Champions league normally comes up, the concert starts to play the UEFA Tune and on the big screen a big text appears ‘’How could you even have thought of missing the big match, let’s enjoy together Heineken’’. Everyone in the room is surprised and happy and realized that they were set up by their boss/girlfriend because of the good planned marketing action of Heineken. 1.5 million people saw the action live on the television, after that everyone was talking about it. On the internet the video was watched for more than 6 million times within 2 weeks. So the action is a big success, for less money Heineken gets a big audience and lots of people are talking in a good way about it.(Face to face) This action is a Guerrilla marketing action and because of the big publicity it became also viral marketing. What do you think about this?